Thanks for putting this crisp piece. If you have time, I am curious to understand your thoughts on, why following above framework is almost impossible in most Indian origin start-ups or even established business houses. Neither in your article nor in reality, I believe there is not even a single Indian story that fits into above framework. I struggle to understand why? Is it the product talent or founder ignorance or growth at all costs mentality?
I think in India challenges faced by product managers are bringing the village together with some cost, understanding the varying customer demographics (which is boon and bane) and their demand, product needs to be so versatile so that it cater to multiple tribes. Sometimes companies want to limit their reach basis ROI, and hence in the left out areas we have other competitors coming in.
Having said that telecom companies are exploring this space in a different kind of manner, for example airtel with mobile services, started giving a wifi and landline package, then they offered family plan, then airtel tv plan, then partnership with gaana, netflix etc. I feel Airtel some where tried to increase its exist cost for the users.
One of the biggest challenge for the India start ups is very high price sensitive market. Jio came and did shake airtel in big manner by offering free services. Loyalty models, tribal models or customer 'used to' models becomes non trustworthy in price sensitive markets.
Keep your exit barrier high for not just users and their end-users too. Your churn or retention is taken care of.
Thanks for putting this crisp piece. If you have time, I am curious to understand your thoughts on, why following above framework is almost impossible in most Indian origin start-ups or even established business houses. Neither in your article nor in reality, I believe there is not even a single Indian story that fits into above framework. I struggle to understand why? Is it the product talent or founder ignorance or growth at all costs mentality?
I think in India challenges faced by product managers are bringing the village together with some cost, understanding the varying customer demographics (which is boon and bane) and their demand, product needs to be so versatile so that it cater to multiple tribes. Sometimes companies want to limit their reach basis ROI, and hence in the left out areas we have other competitors coming in.
Having said that telecom companies are exploring this space in a different kind of manner, for example airtel with mobile services, started giving a wifi and landline package, then they offered family plan, then airtel tv plan, then partnership with gaana, netflix etc. I feel Airtel some where tried to increase its exist cost for the users.
One of the biggest challenge for the India start ups is very high price sensitive market. Jio came and did shake airtel in big manner by offering free services. Loyalty models, tribal models or customer 'used to' models becomes non trustworthy in price sensitive markets.